ON WALLS is a small, independent and free research group on walls and practices related to walls (planners, administrators, investors, muralists, graffiti writers, street artists, designers, advertisers…) in the context of contemporary urban environments. Please see the "About" page for more info.


Anne Cronin


Senior Lecturer, Department of Sociology, University of Lancaster, UK.

Associated research centres and groups: Centre for Gender and Women’s Studies, Material Culture and Consumption Group

Current Teaching:

Consumer Culture and Advertising; Newspapers, Journalism and Society; Consumer Society

Research Interests:

– consumer culture – (marketisation and commodification, gender and consumption, consuming practices, the politics of consumption)

– advertising – (the circulation of the image as commodity, advertising agencies, advertising and space, gender in advertising, historical shifts, regulation of advertising)

– material culture – (the commodity as object and image, the relation between consumption practices and visual practices)

– visual culture – (vision and performativity, the regulation of images, the gendered politics of the visual, urban image-scapes)

– space, cities and commercial cultures – (spatiality and movement; advertising in urban spaces, cities and commercial culture, graffiti and visual practices, politics of commodity culture and public spaces)

– cultural economy – (the relationship between commerce and culture; advertising and marketing industries; neo-capitalism and performative commercial practices; the gendering of commerce as practice)

Publications (select):

(2000) Advertising and Consumer Citizenship: Gender, Images and Rights, London & New York: Routledge.

(2004) Advertising Myths: The Strange Half-Lives of Images and Commodities, London & New York: Routledge.

(2008) Cronin, A.M. & K. Hetherington (eds) Consuming the Entrepreneurial City: Image, Memory and Spectacle. New York: Routledge.

Edited special issues of journals:

Co-editor with Tim Hickman of a special section of the Journal for Cultural Research: 2003, Vol. 7, no.2 (April), pp 107-177. This special edition featured articles drawing together the areas of compulsion/addiction and consumption in new, distinctive ways.

Work in progress:

Co-editor with Liz Oakley-Brown: ‘Gender, genre, mediation: urban space, times and possibilities’

Journal articles/chapters in books:

(forthcoming) ‘Gender in the making of commercial worlds: creativity, vitalism and the practices of marketing’, Feminist Theory

(forthcoming) ‘Calculative spaces: cities, market relations and the commercial vitalism of the advertising industry’, Environment and Planning A

(forthcoming) RE-PRINT of ‘Currencies of commercial exchange: advertising agencies and the promotional imperative’ in M. Tadajewski & P. Maclaren (eds) Critical Marketing Studies London: Sage.

(2008) ‘Mobility and market research: outdoor advertising and the commercial ontology of the city’, Mobilities, vol.3, no.1: 95-115.

(2006) ‘Rags and refuse: the newspaper, empire, and nineteenth-century commodity culture’, Cultural Studies, Vol 20, no. 5:574-598

(2006) ‘Urban advertising: a machine for thinking?’ Urban Design, no. 97: 10-11.

(2006) ‘Advertising and the metabolism of the city: urban space, commodity rhythms’, Environment & Planning D: Society and Space, vol. 24, no. 4: 615-632.

(2004) ‘Currencies of commercial exchange: advertising agencies and the promotional imperative’, The Journal of Consumer Culture, vol. 4, no. 3: 339-360.

(2004) ‘Regimes of mediation: advertising practitioners as cultural intermediaries?’, Consumption, Markets and Culture, vol. 7, no. 4: 349-369.

(2002) ‘The substance of consumption: alchemy, addiction and the commodity’, International Journal of Cultural Studies, vol. 5, no. 3: 316-335.

(2002) ‘Consumer rights/cultural rights: a new politics of European belonging’, European Journal of Cultural Studies, vol. 5, no. 3: 307-323.

(2000) “Advertising difference: women, western Europe and ‘consumer-citizenship’ ” in M. Andrews & M. Talbot (eds) All the World and her Husband: Women in Twentieth Century Consumer Culture, London: Cassell

(2000) “Consumerism and ‘compulsory individuality’: women, will and potential” in M. McNeil et al (ed) Transformations: Thinking Through Feminism. London: Routledge.

(1999) ‘Seeing through transparency: performativity, vision, and intent’, Cultural Values, (February), 3 (1)

(1997) ‘Temporalities of the visual and spaces of knowledge: branding “the third dimension” in advertising’, Space and Culture: The Journal, 1(1).

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